A cookie is a small amount of data - which often includes an anonymous unique identifier - that is sent to your browser from a web site's computer and stored on your computer's hard drive.

Each web site can send its own cookie to your browser if your browser's preferences allow it. But, to protect your privacy, your browser only permits a web site to access the cookies it has already sent to you, not the cookies sent to you by other sites.

Choices about Cookies

• You can configure your browser to accept all cookies, reject all cookies, or notify you when a cookie is set. (Each browser is different, so check the "Help" menu of your browser to learn how to change your cookie preferences.)
• If you reject all cookies, you will not be able to use certain Bicycle HQ products or services that require you to "sign in", and you may not be able to take full advantage of all offerings.

However, many Bicycle HQ products and services do not require that you accept cookies.

Bicycle HQ Practices Regarding Cookies

Bicycle HQ uses its own cookies for a number of purposes, including to:

• Access your information when you "sign in" so that we can provide you with customised content.
• Keep track of preferences you specify while you are using our services
• Display the most appropriate advertising banners, based on your interests and activity.
• Assist online shopping to process the items in your shopping cart.
• Estimate and report our total audience size and traffic.
• Conduct research to improve our content and services.
• Require you to re-enter your password after a certain period of time has elapsed to protect you against others accidentally accessing your account contents.

Other Companies' Cookies

• Please note that we allows other companies that are presenting advertisements on some of our pages to set and access their cookies on your computer.
• Advertisers' use of cookies is subject to their own privacy policies.